Doing Business Between Africa and Russia – A Strategic Guide

Conquer a market of 140 million consumers

The strategic and practical guide for African entrepreneurs looking to succeed in their dealings with Russia, despite sanctions and cultural barriers.

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Cover of the book Doing Business Between Africa and Russia

Don't go in blind

Since 2022, the redirection of global trade flows has opened up a historic opportunity. However, doing business with Moscow is not something that can be improvised.

  • ❌ Language barrier
  • ❌ SInternational sanctions
  • ❌ False intermediaries
  • ❌ Legal risks

An operational manual, not a theoretical treatise

1. Decoding the mindset

Understand the relational norms, hierarchy, and unwritten rules of Russian negotiation to build lasting trust.

2. Secure operations

Master alternative payment channels amidst sanctions, the robust contractual framework, and complex logistics.

3. Take action

Follow a structured 30-day plan and discover business models validated in the field (import, export, intermediation).

What you will discover

📖

The most profitable sectors

Agriculture, mining, technology: where the real margins lie.

💰

How to get paid while under sanctions

Non-sanctioned banks, third countries, alternative currencies (yuan, dirham).

📝

Contract templates and scripts

Ready-to-use dispute resolution clauses and negotiation scripts.

Serge Phocas Odunlami

Serge Phocas Odunlami

International trade expert and consultant specializing in trade between Africa and emerging markets.

President of the NGO «Maison d’Afrique» and president of the business club «Africa Calling!», he builds strategic bridges and supports entrepreneurs in the success of sustainable bilateral partnerships.

«The value lies in the transformation, not in the raw material.»

Frequently Asked Questions

Is this guide up to date with the current sanctions?

Yes, an entire section (Chapter 8) is dedicated to alternative payment solutions (non-sanctioned banks, third countries such as the United Arab Emirates (UAE) or Turkey, alternative currencies).

I'm just starting out and don't have much capital—is this for me?

Absolutely. The intermediary model (Chapter 11) requires almost no inventory or startup capital—only a good network.

In what format is the guide available?

The guide is available as a PDF for immediate download after purchase, as well as in print format upon order.

They succeeded thanks to this guide.

« Thanks to this book, I signed my first contract with a Russian supplier in less than 60 days. »

Jean M., Ivory Coast

« The section on payments saved me from several costly mistakes. »

Fatou D., Senegal

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